AXM launches Agile Mix Modeling™! See our video and read the press release.

Archive

Answer Engine Optimization: How Brands Win in the Age of AI

Digiday on the “Zero-Click Reality”: What It Means for Brands (Featuring Scott Hendler of AXM)

Ad Age Names Ars X Machina a Best Place to Work

Ars X Machina Named to Inc. Power Partner Awards 2025

Ars X Machina Launches Agile Mix Modeling™, a Real-Time Media Measurement Platform That Delivers Omnichannel Measurement, Forecasting, and Optimization.

Why Old School Stats Miss the Mark, the Problem with Ignoring What You Already Know

Bottlenecks Broken. Automated Data Collection makes Measurement Agile

The Evolution of Search: What CMOs Need to Know

MMM, Better Late Than Never?

Multi-Touch Attribution Doesn’t Cut it. It never did.