AI is transforming how ads are created and optimized but it can’t replace the strategic thinking, brand alignment, and cross-channel orchestration that agencies deliver every day. As platforms like Meta and Google race to automate everything, brands risk getting trapped in walled gardens optimized for platform profits—not business results.
The smartest path forward? Pairing human insight with AI to drive sharper, more cohesive, and brand-aligned outcomes.
Our very own Associate Director of Paid Social, Cory Halberstadt discusses with Ad Age why media agencies are more important than ever in the age of AI.
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