AXM launches Agile Mix Modeling™! See our video and read the press release.
Agile Mix Modeling™ is our machine-learning powered platform for omnichannel media measurement, forecasting, and optimization in real-time.
AMM tells you exactly what parts of your campaign are working and what's not.
See what's underperforming throughout the campaign and course-correct.
Stop overspending in places with little return.
See the results of optimizations on the fly.
Despite privacy shifts, identity loss, and fragmented attention, AMM delivers clarity.
Quantifies incremental sales by channel, partner, and tactic.
Across your entire campaign – online, offline, even walled gardens.
Measures real business outcomes. Say goodbye to proxies.
Agile Mix Modeling™ isolates the true return from every channel, showing both the average ROI and the confidence range. With this clarity, marketers can move spend into channels with higher, more reliable returns, helping to identify where budget shifts can maximize growth.
Work collaboratively. True innovation is a team effort.
Built by media experts who understand the fundamentals of advertising, Agile Mix Modeling™ uses Bayesian inference and daily time-series data to continuously learn and adapt to what’s driving performance – and what’s not. It brings together the art of media strategy and the science of statistical modeling to deliver in-flight measurement and optimization, and predictive forecasting.
Find clarity at the
speed of media.
