AXM launches Agile Mix Modeling™! See our video and read the press release.
What if you could accurately measure across every channel, tie together brand and performance, and understand ROI at every stage of the funnel? Now you can.
With Agile Mix Modeling™, we give brands a flexible, always-on view of what’s driving ROI – online and offline – to optimize spend in near real-time.
Speed and Actionability
Through automation and seamless integration directly into our data warehouses, AMM provides results quickly with real-time data and insights that can help inform business decisions.
The use of automation and machine learning reduces the cost of running AMM, making it more affordable to conduct frequent analyses, even on a weekly basis.
AMM is equipped to simulate different marketing scenarios and predict their outcomes, helping to plan and optimize effective strategies.
AMM accounts for walled gardens and integrates sales or leads data to give a holistic view of marketing effectiveness.
Full Funnel
Employ customer lift metrics to quantify how lifts in awareness, consideration, and other brand health metrics are driving tangible business growth.
Quantify how increasing positive association with the brand will drive incremental sales.