AXM launches Agile Mix Modeling™! See our video and read the press release.

Archive

The Last-Touch Lie – “Better Than Nothing” Measurement is Holding Marketers Back

Why marketers aren’t panicking in face of the latest tariff pressures (yet)

Agencies vs. AI—why brands still need strategic partners

Josy Amann of AXM: Why We Need More Women Founders & Here Is What We Are Doing To Make That Happen

CMOs, Don’t Fall Into the Diminishing Returns Trap of Performance Marketing

Influence to Infrastructure: Creators Are Reshaping Media Strategy

Why return-to-office mandates might be a losing strategy

Cracking the Code: Staying Relevant in AI-Driven Search

Consumer Trend: Generational Shifts and the Rise of Non-Alcoholic Beverages

Omnichannel Shopping: Ensure Your Paid Media Provides a Seamless Experience This 2025 Holiday Season