When X, formerly Twitter, sued nonprofit media watchdog Media Matters for America – often referred to simply as Media Matters – last year over its claims about hateful content on the platform, media planning and buying agency Media Matters Worldwide (an unaffiliated organization) got caught in the crossfire.
“Name confusion … happened more often than expected, and would occasionally come up in client meetings or new business conversations,” the company’s cofounder and managing partner Taji Zaminasli tells The Drum. “It became clear to us to fully move forward, we needed a name that reflected our true identity and eliminated that confusion.”
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