Connected TV (CTV) ad spend in the U.S. is expected to continue growing over the next few years, topping $34 billion in 2025 and $42 billion in 2027, according to eMarketer. But as with linear TV before it, CTV requires advertisers to pony up on production costs before they can enter the market.
Artificial intelligence (AI) promises to help advertisers generate video creative quickly and cheaply from prompts and image assets. Such tools have been developed by ad-tech firms and platforms including Meta and Amazon, and are already finding purchase with advertisers.
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