Media Matters Worldwide is now Ars X Machina! See our video and read our press release
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Our Solutions
We are as much a technology and analytics company as we are a media agency. Not that media agencies aren’t cool, they are.
Our Proprietary Solutions Solve For Performance And Brand Measurement.
Agile Mix Modeling™
Agile Mix Modeling™ (AMM) is an advanced marketing analytics approach that takes traditional mix modeling to the next level by making it faster, more responsive, and actionable on a week-to-week basis.
Speed and actionability
Affordability
Omni-channel attribution
Scenario planning
Speed and Actionability
Through automation and seamless integration directly into our data warehouses, AMM provides results quickly with real-time data and insights that can help inform business decisions.
Affordability
The use of automation and machine learning reduces the cost of running AMM, making it more affordable to conduct frequent analyses, even on a weekly basis.
Scenario Planning
AMM is equipped to simulate different marketing scenarios and predict their outcomes, helping to plan and optimize effective strategies.
Omni-Channel Attribution
AMM accounts for walled gardens and integrates sales or leads data to give a holistic view of marketing effectiveness.
Brand Effect
We administer ad effectiveness at scale to measure lift in brand health metrics as a result of campaign exposure.
Full funnel
Output
Full Funnel
Employ customer lift metrics to quantify how lifts in awareness, consideration, and other brand health metrics are driving tangible business growth.
Output
Quantify how increasing positive association with the brand will drive incremental sales.