Media Matters Worldwide is now Ars X Machina! See our video and read our press release
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We are as much a technology and analytics company as we are a media agency. Not that media agencies aren’t cool, they are.
Agile Mix Modeling™ (AMM) is an advanced marketing analytics approach that takes traditional mix modeling to the next level by making it faster, more responsive, and actionable on a week-to-week basis.
Speed and Actionability
Through automation and seamless integration directly into our data warehouses, AMM provides results quickly with real-time data and insights that can help inform business decisions.
The use of automation and machine learning reduces the cost of running AMM, making it more affordable to conduct frequent analyses, even on a weekly basis.
AMM is equipped to simulate different marketing scenarios and predict their outcomes, helping to plan and optimize effective strategies.
AMM accounts for walled gardens and integrates sales or leads data to give a holistic view of marketing effectiveness.
We administer ad effectiveness at scale to measure lift in brand health metrics as a result of campaign exposure.
Full Funnel
Employ customer lift metrics to quantify how lifts in awareness, consideration, and other brand health metrics are driving tangible business growth.
Quantify how increasing positive association with the brand will drive incremental sales.