Last Updated: September 25, 2024
Who We Are and What We Do
ARX Machina (“AXM”) is an agency that offers a full suite of integrated media planning and buying services (our “Services”) for global businesses to a variety of brands and other advertisers. This Privacy Policy describes the information we collect from our website – https://www.weareaxm.com/ (the “Site”), which is directed towards businesses interested in engaging our Services. For information on how we process personal information in connection with our Services, please see the Our Services section of this Policy.Website Privacy Practices
I. What Information Do We Collect?
We collect the following information when you visit our Site:- Device data: such as IP address, device type, browser type, operating system, Internet service provider, device identifiers, and mobile network providers.
- Usage information: such as the time and date of your visits, the pages you visit, the products and services you view, and your referring and exiting pages.
- Heat map data: visualizations of user behavior (e.g., highlighting what parts of our Site you viewed and did not view and for how long).
- Location data: such as imprecise location data derived from an IP address or data indicating a city or postal code.
II. How We Use Information Collected on the Site
AXM uses the information it receives and collects for the following purposes:- To operate, manage, and improve the Site and our marketing efforts.
- For website analytics, including monitoring and analyzing trends, usage, and activities.
- To provide customer support.
- To detect, prevent, and address technical issues, fraud, breaches of our policies and terms, and threats of harm.
- To protect the safety of the Site.
- As otherwise permitted by law, as directed by you, or as we may notify you from time to time and with your consent.
III. Who Do We Share Your Information With?
We share the information we collect with the following third parties:- Our service providers, which are contractually obligated to provide services to us in a manner consistent with this Policy.
- Vendors and other parties, which provide us with analytics and advertising-related services. These parties may act as our service providers, or in certain contexts, independently decide how to process your information. See the “Our Cookie Policy” section below for more information.
IV. How Long Do We Retain Your Information
AXM will retain information collected through the Site for the period necessary to fulfill the legitimate business purposes or uses outlined in this Privacy Policy. AXM may be required to retain certain information to comply with our legal obligations, resolve disputes, and enforce our policies.V. Our Cookie Policy
We use cookies to facilitate navigation on our Site and to enable us to analyze its use so that we can improve the Site and how we serve you online. For example, we use analytics services, such as Google Analytics. Additionally, we work with agencies, advertisers, ad networks, and other technology services to place ads about our products and services on other websites and services. Most browsers automatically accept cookies by default, but you can adjust your browser preferences to warn you each time a cookie is sent, or to block some or all cookies. We do not currently respond to “Do Not Track” signals. For more information on “Do Not Track,” visit http://www.allaboutdnt.com. Google provides tools to opt out of certain information collected by Google Analytics at Google Analytics Opt-out, Google Ad Settings, or by downloading the Google Analytics Opt-out Browser Add-on. Many companies we work with to provide targeted ads are participants in the Digital Advertising Alliance (“DAA”) and/or the Network Advertising Initiative (“NAI”). To learn more about targeted ads provided by these companies, and how to opt out, visit:- For website-targeted ads from DAA participants, DAA Choices
- For app-targeted ads from DAA participants, DAA App Choices
- For targeted ads from NAI participants, NAI Choices
VI. What Are Your Rights and Choices?
To stop receiving advertising e-mails, follow the “unsubscribe” instructions in any advertising e-mail we send you. To opt out of the use of cookies, see the Our Cookie Policy section above. If you have questions about our privacy practices or exercising these rights, please contact us at general@weareaxm.com. Please know that we may require you to verify your identity to respond to your request.Our Services’ Privacy Practices
I. What Information Do We Collect?
We process the following personal information in connection with our Services:- Device data, such as IP address and cookie IDs.
II. How We Use Information Processed Through the Services
While AXM does not store or retain any personal information, we may process personal information to provide our Services:- To measure campaign performance and leverage performance analytics in connection with media buying campaigns.
- To detect, prevent, and address technical issues and fraud.
III. Who Do We Share Your Information With?
We share the information we process with service providers working on our behalf and with the client on whose behalf we are providing our Services. Please note that we may need to disclose your personal information if required by law, to exercise and protect the legal rights of AXM or its personnel and representatives, to investigate, prevent, or respond to suspected illicit activities, including fraud and threats of harm to individuals.IV. How Long Do We Retain Your Information
AXM will retain information collected through the Services for the period necessary to fulfill the legitimate business purposes or uses outlined in this section. AXM may be required to retain certain information to comply with our legal obligations, resolve disputes, and enforce our policies.For Individuals in the UK/EU
While we are a U.S. company, we manage campaigns for our clients on a global basis. To the extent that we process personal information of individuals in the EU, the following applies:- Performance of contract: We need to collect and process personal data to deliver our Services as required by our contracts with our customers.
- Legitimate business interests: We may use personal data for our legitimate business interests to administer our platforms, ensure the integrity of our transmission network, and enforce our legal and contractual rights and obligations, for example, by analyzing data for signs of fraud.
- Data subject consent: We or our customers may collect and share personal data to enable our Services after providing necessary privacy notices and obtaining required consents.
- Provide you with information about how we use your Personal Information;
- Give you access to, and a copy of, your Personal Information we hold in our systems;
- Stop contacting you;
- Correct, update, or delete your Personal Information in our records;
- Restrict how we use your Personal Information;
- Stop using, and ensure that all of our service providers stop using, some or all of your Personal Information; and
- Lodge a complaint with your local data protection authority about our use of your Personal Information. A list of data protection authorities can be found here.