AXM launches Agile Mix Modeling™! See our video and read the press release.

Archive

Category: Best Practices

Ars X Machina Launches Agile Mix Modeling™, a Real-Time Media Measurement Platform That Delivers Omnichannel Measurement, Forecasting, and Optimization.

Why Old School Stats Miss the Mark, the Problem with Ignoring What You Already Know

Bottlenecks Broken. Automated Data Collection makes Measurement Agile

The Evolution of Search: What CMOs Need to Know

MMM, Better Late Than Never?

Multi-Touch Attribution Doesn’t Cut it. It never did.

The Last-Touch Lie – “Better Than Nothing” Measurement is Holding Marketers Back

Why marketers aren’t panicking in face of the latest tariff pressures (yet)

Agencies vs. AI—why brands still need strategic partners

Josy Amann of AXM: Why We Need More Women Founders & Here Is What We Are Doing To Make That Happen