AXM launches Agile Mix Modeling™! See our video and read the press release.
What we offer:
We don’t believe in cookie cutter plans. That’s why we develop custom-made strategies with seamless activation to create the kind of impact that achieves both short and long term goals.
We do things differently. Today’s marketing world is fast-paced, complex and ever-changing. That’s why we embrace the agile marketing principles.
Deliver value early and often, recognizing the importance of constant iteration.
Work collaboratively. True innovation is a team effort.
Work collaboratively. True innovation is a team effort.
Embrace change as an opportunity rather than a setback.
AMM gets to the heart of what’s delivering ROI, similar to media mix modeling. Using data integration and machine learning, it’s better suited for today’s fast-paced, agile business environment.
Discover exactly what’s driving business growth. From positive brand association to increased awareness to campaign effectiveness, brand health metrics allow you to measure how driving shifts in attitudinal and behavioral metrics impact your brand’s performance.